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How to select the most appropriate promotional strategy for my
What margin is really left in the hands of consumers?
Which products are undermined by my promotions?
How should products be presented in my catalogues?
What are the best distribution periods?
How do my competitors operate?
What are the cluster and halo effects of sales
What is the geo-location of pressure from competing
promotions on my various product ranges?
What external elements affect my sales promotions?
marketing data mining, with the specialisation in client awareness,
mass processing of transactional data,
unaddressed mail production flows and the databases which have been created,
multi-product catalogue copywriting and indexation.
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